![]() ![]() Usually, their social media or website will allude to the venues that they frequent. Find similar artists that you know perform in your area. You only get one chance at a first impression, after all. What’s the booking agent’s name? What’s the capacity? What does their upcoming calendar look like? If it appears that you’re not a good fit, don’t waste your time reaching out. Before even considering where you would like to play, make a list of every venue at your disposal and learn as much as you can about them. The key to a serious inquiry is research. They don’t realize that talent buyers have seen it all and can pick out serious inquiries from punks with a computer. That’s where a majority of amateur musicians make their mistake. Spamming every venue in town with the same pitch isn’t going to do you much good. And if you’re sending out booking requests for a lengthy upcoming tour, make sure you heed some advice from our free course, Touring on a Shoestring. We’ve put together some booking email strategies below to help your cold calls stand out against the crowd. You’d only respond to the ones that stand out. ![]() If you were a venue owner and your email inbox lit up with 20 booking emails everyday, would you respond to everyone? Probably not. The first step in that approach is gaining some understanding of who you’re trying to contact. Like everything else in the music, booking needs to be approached like a business. It’s that you’re going about it the wrong way. The problem isn’t that your music is bad. You spend hours sending emails to every venue in town only to receive automated responses. By Bob BarrickĪnyone who’s ever managed to book gigs for themselves knows that it can often be insurmountably difficult. Check out The Business of Uncompromising Art, out now exclusively on Soundfly. + Our brand new course with The Dillinger Escape Plan’s Ben Weinman teaches how to make a living in music without making sacrifices. ![]()
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